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Self-published author uses bluegrass band to market and promote her book

Many self-published authors are searching for ways to effectively market their books.

Galleycat explains how Colleen Hoover marketed her book – with the help of a bluegrass band

“Inspired by the bluegrass and folk-infused rock of The Avett Brothers, self-published author Colleen Hoover channeled their music straight into her romantic novel, Slammed.

Hoover contacted Ramseur Records and received permission to use Avett Brothers’ lyrics in her book. In January, she posted about a two-day free promotion for her eBook on the official Avett Brothers fan site.”

Read more at Galleycat.

Slammed by Colleen Hoover

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