To Be Read

Riffle Aspires To Be The Go To App For Book Explorers

Would you like to have an old-fashioned book club experience in the comfort of your study at home? In whatever convenient block of time you have, would you like to enjoy that same thrill of discovery and depth of examination?  If you like the sound of this, then Riffle may be your dream app.

Odyl is a marketing giant which was started to establish a facebook presence for the “big six” publishers.  Even though all of these publishers have their own marketing strategies, Odyl has succeded by bringing the audience to this thirty billion dollar industry.  At a recent Facebook developers’ conference, Odyl’s founder (and CEO) Neil Baptista, was listening to a lecture by Mark Zuckerburg, Facebook’s founder.  As Zuckerburg was expounding on Facebook’s movement into the realm of media sharing, Baptista realized that a gap was present.  While good apps do exist for the sharing of photographs, music, and videos, the general consensus is that book sharing is lagging far behind.

Enter Riffle.  Baptista seems to be shooting for the Pinterest of book discovery.  His goal is to create and develop a world of book sharing via social media.  Right now one can randomly search the Internet and find what might be the next good book.  Riffle seeks to turn this around.  To be a part of the Riffle community, a person first has to succeed in the application process.  With this procedure, Baptista seeks to create a culture of authors, journalists, critics, and reading afficianados.  The aim is to create a cult of gurus, a seriously pro book club, that book lovers will look to as guideposts in the frontier of literary discovery.

So.  Book lovers, what are you waiting for?  The link to the application process is right here.  Bon voyage!

http://invite.rifflebooks.com/

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