With the changing times, readers are reading in new ways, often online or with special reading devices. And more and more, they share what they read via social media outlets like Facebook, Goodreads, Library Thing and Twitter. Consumers spend hours each day browsing headlines, wall posts, feeds, etc. while interacting with each other. Now, Avon Books is releasing a free Facebook app, AvonSocialReader.com, which will give readers the chance to read excerpts from Avon’s latest books, share their favorites with friends, and discover new content based on what their friends are reading. Up to 20 percent of each book will be available to read, and once a book is browsed in the app, a person can choose to have that book show up in their News Feed or timeline for friends to see. There will also be clickable buy links to DRM-free editions of the selected Avon books from allromanceebooks.com. Consumers can also choose to purchase DRM-enabled versions of the books at other online retailers.
A recent online consumer survey indicated that romance readers are highly active in the digital arena, purchasing e-books and sharing information via social channels. Many of the respondents pointed to Facebook as being the center point of their social/digital sharing world. “Many are using apps to share the news stories that they are reading online instantly with their friends,” says Liate Stehlik, Senior Vice President and Publisher of William Morrow and Avon Books. “The recent word-of-mouth phenomenon surrounding Fifty Shades of Gray confirms that women are talking about the books they are reading in equal measure. Thus, Avon worked to create a simple way for friends to connect on Facebook over the books they are most passionate about.”
She continues, “The Avon Social Reader is a fun, user-friendly way for readers to sample an interesting mix of excerpts posted to this Facebook app every month, and then virally spread the news about what they are reading via social media.”
Partnering with allromanceebooks.com allows Avon, for the first time, to offer a DRM-free option to their authors and readers, “a publishing capability many of them had asked us to pursue,” Stehlik says. The files can be delivered as secure Adobe ePub -book editions. Bestselling author Tessa Dare expresses her excitement, saying, “I know that DRM can be a frustration for honest, paying readers who just want to purchase and read books on their preferred devices. Avon’s experiment will help me reach a new segment of the digital readership.”
This also helps authors by expanding the opportunities for readers to discover their books. New York Times bestseller Cathy Maxwell says, “I’m excited that readers will now have a new way to get the inside scoop on our books – and what a great, easy way to share with all of their friends on Facebook!”
Intuitive and easy to use, The Avon Social Reader is fully integrated within Facebook Platform, enabling readers to flip from status updates to book excerpts a friend is reading with one quick click. The more they use the app and interact, the better it gets!
For more details, including a book list, see the article at: http://www.digitalbookworld.com/2012/harpercollins-imprint-avon-launches-social-reading-app-on-facebook-with-excerpts-and-drm-free-purchasing/
Bryan Thomas Schmidt is an author and editor of adult and children’s science fiction, fantasy and humor books, short stories and articles. A frequent contributor to blogs like SFSignal, Adventures In SF Publishing, Grasping For The Wind and To Be Read, he also hosts Science Fiction and Fantasy Writer’s Chat under the hashtag #sffwrtcht on Twitter and blogs about writing and creativity on his own blog at www.bryanthomasschmidt.net/blog. Connect With Bryan On Google+