The Celestine Prophecy by James Redfield
Redfield self-published and sold The Celestine Prophecy out of the trunk of his car. After moving 100,000 copies Warner Books was all, like, “HEY! GIMME!”
The Elements of Style by William Strunk, Jr. and his student E. B. White, was required reading for his class. That makes for a captive audience. But that captive audience spread the word and now all writers get pummeled with it like a debutante gets knocked upside the head with Miss Manners. Its all for the better. Sorry. It’s all for the better.
The Joy of Cooking by Irma Rombauer
1931. Dick Tracy was born. The Empire State Building was completed after 13 short months. And Irma S. Rombauer, suffering emotionally after her husband’s suicide, self-published The Joy of Cooking. After five years of independent success Bobbs-Merrill Company was all, like, “HEY! GIMME!” (a common refrain among jilted publishing houses).
The Way to Wealth by Benjamin Franklin
In 1758, Benjamin Franklin self published a collection of advice and wisdom. The Way to Wealth popularized such phrases as “There are no pains without gains” and “Early to bed and early to rise, makes a man healthy, wealthy and wise” and “Where’s the beef?” Okay, not the last one.
Ben Zackheim’s first book, Shirley Link & The Safe Case, was self-published as a testament to the changing digital marketplace that he witnessed firsthand while working in the games business. He’s a strong believer in the individual’s power to get their work out there. He’s scheduled to begin teaching classes in digital marketing at New York’s School of Visual Arts in 2013.